[ loo – AH – nie ]
Lwany is a Los Angeles–based creative director focused on fashion photography and video.
Born and raised in Guadalajara, she has cultivated a diverse background in the fashion industry over the course of 15 years. Her experiences encompass product development, art direction, styling, and digital marketing, providing her with a profound understanding of the ever-evolving complexities in fashion.
With a refined sense of aesthetics, a strong vision, and unwavering conviction, Lwany excels in orchestrating the creation of elevated, inspiring, and message-driven imagery. Her extensive experience uniquely equips her to conceptualize and develop impactful creative solutions.
Compassion is at the heart of Lwany's work, shaping her perspective and influencing the visuals she creates. Committed to crafting fashion imagery that transcends mere aesthetics, she aims to evoke strong emotion within her work, inspiring conversation and creating a space for ideas of progress and social change to flourish.
Lwany has collaborated with notable photographers, including Daria Kobayashi Ritch, Brad Elterman, and Yu Tsai, depicting the likes of Sofia Richie, Gabriette, Olivia Holt and Peyton List for publications such as Teen Vogue, Flaunt, and Interview.